Top 5 Reference Apps on iOS in the UK for Q3 2021

In the third quarter of 2021, the performance of the top 5 reference apps on iOS in the United Kingdom showed varying trends in terms of downloads, revenue, and active users. Here's a detailed look at how these apps fared over the quarter, based on data from Sensor Tower.

Ancestry: Family History & DNA experienced a gradual decline in weekly revenue, dropping from approximately $21.7K at the end of June to around $14.2K by the end of September. However, downloads saw an uptick mid-quarter, peaking at 1.7K in early September before settling at 1.2K in the final week. Active users displayed a similar pattern, increasing from 3.1K at the start of the quarter to 3.4K by the end.

Translate Now - AI Translator showed a significant rise in both weekly revenue and active users. Revenue peaked at around $5.8K in late August, while active users climbed steadily, reaching over 11K by mid-September. Downloads also surged, hitting a high of 6.6K in late July before stabilizing around 4.1K towards the end of the quarter.

Dialog - Translate Speech saw a mixed performance. Revenue peaked at approximately $5.8K in early July but declined to around $3K by the end of September. Downloads and active users both saw significant spikes in late August, with downloads reaching nearly 2.8K and active users hitting 3.5K, before tapering off towards the end of the quarter.

Night Sky showed consistent growth in active users, peaking at nearly 30K in early September. Revenue also saw fluctuations, with a high of about $3.9K in mid-August. Downloads were particularly strong in early September, reaching 8.8K, before settling around 7.2K by the end of the quarter.

MyHeritage: Family Tree & DNA had a varied quarter. Revenue started strong at approximately $4K in late June, peaking at $7.2K in early July, before declining to around $1.5K by the end of September. Downloads saw a high of 1.6K in early July but decreased to around 600 by the end of the quarter. Active users also saw a decline from 13.8K to 9.9K over the same period.

For more detailed insights and data, visit Sensor Tower.